They Own That Place

 SEARS Hometown Stores

Sears Hometown Stores came to us with a delicate problem. In that they were being delicate talking about their problem. Two meetings later, the brief became “If Sears tanks tomorrow, how do we let people know Sears Hometown Stores aren’t going anywhere?” Oh. We created three hero spots to tell the story, branding and difference of Sears Hometown Stores. Then we went ahead and rented more equipment than a Marvel movie and created over 200 spots for local store owners in one weekend.