K9s For Warriors

Merrick Pet Care

K9s for Warriors rescues shelter dogs and trains them to be service animals for veterans living with Post Traumatic Stress Disorder. It’s a real win-win if there ever was such a thing. The vets get to live their lives again, and the dogs get a reprieve and a home and a purpose for life Merrick Petcare has been a partner to this very worthy cause for some time now. So we created these films to celebrate this partnership.

One features Randy Dexter and his lovely family, including service dog Captain, his canine partner for life. The other features the CEO and staff of the K9s For Warriors training center in Jacksonville FLA.

Fresk Kisses

This is our first work for Merrick Pet Care. It includes a robust social and digital program to support their new line of dog dental treats called Fresh Kisses. Fresh Kisses is the only dog dental treat that cleans teeth and freshens breath. The campaign includes Facebook carousel ads, an Instagram campaign, programmatic video, user generated content, geo-targeted snapchat filter and display and a giveaway contest.